You can always tell you’ve gone too far when you reach the wind farms. They populate the barren wastes of California’s northern interior, rows of them spinning atop camel-haired hills starved of moisture to slake the thirst of the Los Angeles glitterati. These motionless pinwheels are an ironic green afterthought to the ecological disaster that embraces the Interstate-5 freeway: now that we’ve created the dust bowl we may as well use the wind to power our air filters. There’s more than wind and dust out here. This is where they put the kinds of facilities the government doesn’t want people snooping around in. Lawrence Livermore National Laboratory is one of them—a secretive development center for our nation’s nuclear arsenal during the Cold War. Here in Livermore, the world’s finest physicists are on the verge of a breakthrough that could power entire cities on a bathtub full of water. The National Ignition Facility, also known as the world’s largest laser, is on the cusp of achieving the first break-even nuclear fusion reaction. NIF is the U.S. Department of Energy’s Sagrada Familia. If successful, the four billion dollar facility will be the first ever to demonstrate Ignition: a fusion reaction that releases more energy than was put into it. The energy, national security, economic and environmental ramifications for the United States, if not the world, would be staggering. ScriptPhD.com’s Stephen Compson gained ultra-exclusive access to the normally reclusive facility, including tours, interviews, and a peek at the lasers that could hold the key to the United States’s global rebirth. With nuclear fusion on the brink of break-even, Stephen recounts we tour the world’s next scientific revolution. Continue reading From The Lab: A Future Barely Glimpsed→
“Ask your doctor if this hard-to-pronounce medication is right for you.” Sound familiar? It should. Over the last decade, it’s become difficult to watch an hour of television or read a magazine without running into a commercial for the latest cure for (insert disease here). For all of their ubiquity, the majority of ads are shockingly bereft of uniqueness. Bland, boring, and banal, they represent some of the worst of science creative in modern media. Here at ScriptPhD.com, we couldn’t think of a more appropriate category for the next installment of our ongoing advertising series “Selling Science Smartly.” Rather than expound on the plethora of bad pharmaceutical ads, we deconstruct a near-perfect Pfizer campaign out of Canada and interview the executive creative director behind the concept. Read our complete article under the “continue reading” cut. Continue reading Selling Science Smartly: Pfizer’s “More Than Medication” Campaign→
“I think we’re living through the greatest age of discovery our civilization has ever known,” declares British physics superstar Professor Brian Cox as a preamble for each episode of The Science Channel’s BBC import Wonders of the Solar System. Episode by episode, Dr. Cox deconstructs our wondrous Universe one focus at a time—the Sun, the Big Bang, life on other planets. But he does something even more important. He infuses his own obvious enthusiasm and passion for his field in each experiment and factoid. As a viewer, you can’t helped but be absorbed in the intergalactic vortex of knowledge. The timing of this mini-series and emergence of Cox’s exuberant personality could not be better. Funding for NASA missions has been cut dramatically, with an ongoing re-evaluation the role space exploration should play in the national budget and science ambition. American viewers should get used to Cox as a modern-day Carl Sagan, because his star is rising fast. ScriptPhD.com was extraordinarily fortunate to sit down with Dr. Cox in Los Angeles for a one-on-one podcast about the show, the current state of space exploration, and what is possible to achieve experimentally if we only try. My conversation with the inspirational, eloquent and brilliant Brian Cox, along with our review of Wonders of the Universe, under the “continue reading” cut. Continue reading PODCAST: Professor Brian Cox and the ‘Wonders of the Solar System’→
As Comic-Con winds down on the shortened Day 4, we conclude our coverage with two panels that exemplify what Comic-Con is all about. As promised, we dissect the “Comics Design” panel of the world’s top logo designers deconstructing their work, coupled with images of their work. We also bring you an interesting panel of ethnographers, consisting of undergraduate and graduate student, studying the culture and the varying forces that shape Comic-Con. Seriously, they’re studying nerds! Finally, we are delighted to shine our ScriptPhD.com spotlight on new sci-fi author Charles Yu, who presented his new novel at his first (of what we are sure are many) Comic-Con appearance. We sat down and chatted with Charles, and are pleased to publish the interview. And of course, our Day 4 Costume of the Day. Comic-Con 2010 (through the eyes of ScriptPhD.com) ends under the “continue reading” cut! Continue reading Comic-Con 2010: Day 4→
Day 3 was Star Wars Day at San Diego Comic-Con International and we have something shocking to report, ladies and gentlemen. We did not see a single light saber, not one! Since we almost incurred an unfortunate eye injury last year due to an overenthusiastic Jedi, this was most welcome relief. For ScriptPhD.com, today was all about science and technology. In a day that could not have been more tailor-made for our website, we enjoyed panels with the eminent sci-fi television writers of today discussing writing for genre TV (a must-read for any aspiring TV writers out there!), a visit from the greatest science fiction writer in the history of science fiction, Ray Bradbury, a preview of next season’s sci-fi show The Event, and a panel on how exactly shows like CSI “tech” out with gadgets galore. Oh, yes, did we mention we got to hang out privately with the MythBusters?? With the help of our intrepid reporter Bryy Miller, we bring you the most complete Comic-Con coverage on the web. Plus, our Costume of the Day, after the “continue reading” cut! Continue reading Comic-Con 2010: Day 3→
Day 2 of Comic-Con is over and now, the Convention is really underway! Todays ScriptPhD.com coverage has a heavy focus on television, and sci-fi television to be specific. Really, is there any other kind? We spent time in the press room with the stars and producers of SyFy Channel hits Caprica and Stargate Universe, our favorite geeky physics show Big Bang Theory and the exciting (first-time ever!) Comic-Con Discovery Channel unveiling of their new scripted series Reign of the Dinosaurs. As always we try to pay hommage to the roots of Comic-Con with coverage of the design tricks behind comics and graphic novels. Additionally, we provide pictorial documentation of the costumes and happenings of the Con, and our Day 2 Costume of the Day. Complete coverage under the continue reading cut. Continue reading Comic-Con 2010: Day 2→
Greetings from sunny San Diego, everyone! ScriptPhD.com is in the absolute epicenter of sci-fi, comics and the illustrative arts: Comic-Con 2010. Armed with a press pass, our wonderful correspondent Brian Stempien of Lefty Films, and an industrial-sized vat of Purell, we are proud to bring you four-day coverage that spans the nexus of sci-fi, graphic arts, design, technology, film, television, and of course, the forum that started it all, comics. Day 1 coverage includes an array of panels covering the origins that drive an artist’s imagination, the future of cultural arts in a digital age, the future of space exploration with Iron Man’s Stark Industries as a model, good sci-fi, bad sci-fi, sci-fi that will change your life, and a conversation with two leading visionaries of the sci-fi genre, J.J. Abrams and Joss Whedon. ScriptPhD.com also got to chat with the stars and producers of our favorite forensics show, Dexter. Plus, we have a little secret teaser interview with a certain MythBusters star that we’ve been teasing for a good while now! As we always do at Comic-Con, we pick our Costume of the Day as part of our compete Day 1 coverage, under the “continue reading” cut. Continue reading Comic-Con 2010: Day 1→
Nothing has done more to reinvigorate discussions about energy and fuel dependence than the tragic oil spill currently afflicting the Gulf Coast [excellent resource for trajectory, timeline and news sources]. Though scientists and oil manufacturers continue to debate the validity of the “Peak Oil” theory, a very uncomfortable reality looms that oil production may not be able to keep up with thirsty demand. With an ever-increasing global population, a constant proliferation of technology choices and lifestyle improvements, and a rising middle class in third world countries, the factors contributing to fuel consumption may be the precipice of an eventual geopolitical crisis. In an effort to showcase their dedication to addressing the most salient energy and environmental questions affecting our generation, the Discovery Channel, backed by founder John Hendricks, is launching a revolutionary four-part documentary called Powering The Future. In it, they address a range of economics, national security, social and scientific questions related to energy and fuel all through the single focal point of searching for a modern, clean, limitless supply of energy. Our coverage of Powering the Future includes a review of the first installment and an exclusive podcast interview with the show’s host, lead scientist for the Nature Conservancy, Dr. M. Sanjayan. For full content, please click “continue reading.” Continue reading It’s Not Easy Being Green: Powering The Future→
We have truly saved the best for last! ScriptPhD.com’s coverage of the 2010 World Science Festival in New York City concludes with panels ranging from the secrets hidden in our underwater oceanic wonderland (especially apt as we clean the worst oil spill in history), a panel on the hidden dimensions of our visual world, and a behavioral panel that sheds light into how animals and humans process thought. In addition, we provide a short video of star-gazing New Yorkers who came out to see the James Webb telescope last week. Our correspondents were the amazing New York City science writers Jessica Stuart and Emily Elert. Synopses and pictures of three extraordinary panels with the premier scientists of our time under the “continue reading” cut.
About a week and a half ago, scientists achieved a remarkable evolutionary stepping stone in the technological holy grail of eventually engineering synthetic life. Nicknamed ‘Synthia’ by her experimental progenitors, the latest discovery is a viable, self-propagating yeast cell hosting a bacterial Mycoplasma mycoides genome (consisting of non-biological DNA) purely composed in the laboratory. In eerily apt timing, Splice, a new science fiction thriller premiering this week, explores the scientific ramifications and bioethical morass encompassing the creation of a human-animal hybrid by a rogue superstar genetics couple. Under the “continue reading” cut, ScriptPhD.com’s review of Splice, discussion of the expanding frontiers of genetic engineering, and a special video interview with the director/writer, producer and stars of the film.