Guest Post: Can Creativity Be Measured in a Laboratory?

Scientists are becoming more interested in trying to pinpoint precisely what’s going on inside our brains while we’re engaged in creative thinking. Which brain chemicals play a role? Which areas of the brain are firing? Is the magic of creativity linked to one specific brain structure? The answers are not entirely clear. But thanks to brain scan technology, some interesting discoveries are emerging. ScriptPhD.com was founded and focused on the creative applications of science and technology in entertainment, media and advertising, fields traditionally defined by “right brain” propensity. It stands to reason, then, that we would be fascinated by the very technology and science that as attempting to deduce and quantify what, exactly, makes for creativity. To help us in this endeavor, we are pleased to welcome computer scientist and writer Ravi Singh’s guest post to ScriptPhD.com. For his complete article, please click “continue reading.”
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PODCAST: Professor Brian Cox and the ‘Wonders of the Solar System’

Our solar system, a true wonder to behold! Image © NASA, all rights reserved.

“I think we’re living through the greatest age of discovery our civilization has ever known,” declares British physics superstar Professor Brian Cox as a preamble for each episode of The Science Channel’s BBC import Wonders of the Solar System. Episode by episode, Dr. Cox deconstructs our wondrous Universe one focus at a time—the Sun, the Big Bang, life on other planets. But he does something even more important. He infuses his own obvious enthusiasm and passion for his field in each experiment and factoid. As a viewer, you can’t helped but be absorbed in the intergalactic vortex of knowledge. The timing of this mini-series and emergence of Cox’s exuberant personality could not be better. Funding for NASA missions has been cut dramatically, with an ongoing re-evaluation the role space exploration should play in the national budget and science ambition. American viewers should get used to Cox as a modern-day Carl Sagan, because his star is rising fast. ScriptPhD.com was extraordinarily fortunate to sit down with Dr. Cox in Los Angeles for a one-on-one podcast about the show, the current state of space exploration, and what is possible to achieve experimentally if we only try. My conversation with the inspirational, eloquent and brilliant Brian Cox, along with our review of Wonders of the Universe, under the “continue reading” cut.
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