Selling Science Smartly: Pfizer’s “More Than Medication” Campaign

“Ask your doctor if this hard-to-pronounce medication is right for you.” Sound familiar? It should. Over the last decade, it’s become difficult to watch an hour of television or read a magazine without running into a commercial for the latest cure for (insert disease here). For all of their ubiquity, the majority of ads are … Continue reading Selling Science Smartly: Pfizer’s “More Than Medication” Campaign