Guest Post: Can Creativity Be Measured in a Laboratory?

Scientists are becoming more interested in trying to pinpoint precisely what’s going on inside our brains while we’re engaged in creative thinking. Which brain chemicals play a role? Which areas of the brain are firing? Is the magic of creativity linked to one specific brain structure? The answers are not entirely clear. But thanks to brain scan technology, some interesting discoveries are emerging. ScriptPhD.com was founded and focused on the creative applications of science and technology in entertainment, media and advertising, fields traditionally defined by “right brain” propensity. It stands to reason, then, that we would be fascinated by the very technology and science that as attempting to deduce and quantify what, exactly, makes for creativity. To help us in this endeavor, we are pleased to welcome computer scientist and writer Ravi Singh’s guest post to ScriptPhD.com. For his complete article, please click “continue reading.”
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PODCAST: Professor Brian Cox and the ‘Wonders of the Solar System’

Our solar system, a true wonder to behold! Image © NASA, all rights reserved.

“I think we’re living through the greatest age of discovery our civilization has ever known,” declares British physics superstar Professor Brian Cox as a preamble for each episode of The Science Channel’s BBC import Wonders of the Solar System. Episode by episode, Dr. Cox deconstructs our wondrous Universe one focus at a time—the Sun, the Big Bang, life on other planets. But he does something even more important. He infuses his own obvious enthusiasm and passion for his field in each experiment and factoid. As a viewer, you can’t helped but be absorbed in the intergalactic vortex of knowledge. The timing of this mini-series and emergence of Cox’s exuberant personality could not be better. Funding for NASA missions has been cut dramatically, with an ongoing re-evaluation the role space exploration should play in the national budget and science ambition. American viewers should get used to Cox as a modern-day Carl Sagan, because his star is rising fast. ScriptPhD.com was extraordinarily fortunate to sit down with Dr. Cox in Los Angeles for a one-on-one podcast about the show, the current state of space exploration, and what is possible to achieve experimentally if we only try. My conversation with the inspirational, eloquent and brilliant Brian Cox, along with our review of Wonders of the Universe, under the “continue reading” cut.
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Comic-Con 2010: Day 4

As Comic-Con winds down on the shortened Day 4, we conclude our coverage with two panels that exemplify what Comic-Con is all about. As promised, we dissect the “Comics Design” panel of the world’s top logo designers deconstructing their work, coupled with images of their work. We also bring you an interesting panel of ethnographers, consisting of undergraduate and graduate student, studying the culture and the varying forces that shape Comic-Con. Seriously, they’re studying nerds! Finally, we are delighted to shine our ScriptPhD.com spotlight on new sci-fi author Charles Yu, who presented his new novel at his first (of what we are sure are many) Comic-Con appearance. We sat down and chatted with Charles, and are pleased to publish the interview. And of course, our Day 4 Costume of the Day. Comic-Con 2010 (through the eyes of ScriptPhD.com) ends under the “continue reading” cut!
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Comic-Con 2010: Day 3

Street signs adorning the City of San Diego for Comic-Con 2010

Day 3 was Star Wars Day at San Diego Comic-Con International and we have something shocking to report, ladies and gentlemen. We did not see a single light saber, not one! Since we almost incurred an unfortunate eye injury last year due to an overenthusiastic Jedi, this was most welcome relief. For ScriptPhD.com, today was all about science and technology. In a day that could not have been more tailor-made for our website, we enjoyed panels with the eminent sci-fi television writers of today discussing writing for genre TV (a must-read for any aspiring TV writers out there!), a visit from the greatest science fiction writer in the history of science fiction, Ray Bradbury, a preview of next season’s sci-fi show The Event, and a panel on how exactly shows like CSI “tech” out with gadgets galore. Oh, yes, did we mention we got to hang out privately with the MythBusters?? With the help of our intrepid reporter Bryy Miller, we bring you the most complete Comic-Con coverage on the web. Plus, our Costume of the Day, after the “continue reading” cut!
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Comic-Con 2010: Day 2

Day 2 of Comic-Con is over and now, the Convention is really underway! Today’s ScriptPhD.com coverage has a heavy focus on television, and sci-fi television to be specific. Really, is there any other kind? We spent time in the press room with the stars and producers of SyFy Channel hits Caprica and Stargate Universe, our favorite geeky physics show Big Bang Theory and the exciting (first-time ever!) Comic-Con Discovery Channel unveiling of their new scripted series Reign of the Dinosaurs. As always we try to pay hommage to the roots of Comic-Con with coverage of the design tricks behind comics and graphic novels. Additionally, we provide pictorial documentation of the costumes and happenings of the Con, and our Day 2 Costume of the Day. Complete coverage under the “continue reading” cut.
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Comic-Con 2010: Day 1

Greetings from sunny San Diego, everyone! ScriptPhD.com is in the absolute epicenter of sci-fi, comics and the illustrative arts: Comic-Con 2010. Armed with a press pass, our wonderful correspondent Brian Stempien of Lefty Films, and an industrial-sized vat of Purell, we are proud to bring you four-day coverage that spans the nexus of sci-fi, graphic arts, design, technology, film, television, and of course, the forum that started it all, comics. Day 1 coverage includes an array of panels covering the origins that drive an artist’s imagination, the future of cultural arts in a digital age, the future of space exploration with Iron Man’s Stark Industries as a model, good sci-fi, bad sci-fi, sci-fi that will change your life, and a conversation with two leading visionaries of the sci-fi genre, J.J. Abrams and Joss Whedon. ScriptPhD.com also got to chat with the stars and producers of our favorite forensics show, Dexter. Plus, we have a little secret teaser interview with a certain MythBusters star that we’ve been teasing for a good while now! As we always do at Comic-Con, we pick our Costume of the Day as part of our compete Day 1 coverage, under the “continue reading” cut.
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REVIEW: Inception

Inception poster ©2010 Warner Brothers, all rights reserved.

“What is the most contagious parasite?” asks Leonardo DiCaprio’s character Mr. Cobb in the early moments of Inception. “An idea.” From the tiniest seed, it spreads like a virus, he explains. This is what makes it vulnerable to manipulation and theft. In many ways, the same could be said for Inception itself. Bending time, delving layers of dreams within dreams, shifting between reality and fantasy, the movie is instantly contagious. By the final shocking scene, when four concomitant worlds finally weave together in a breathlessly taut salvo, one is left downright feverish. It also happens to be one of the smartest, best-written, enigmatic additions to the typically content-light action genre. ScriptPhD.com’s full review of Christopher Nolan’s chef d’œvre under the “continue reading” cut.
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It’s Not Easy Being Green: Powering The Future (Podcast)

Wind turbines collecting energy that will eventually be converted into electricity and other fuel sources. This technology is widely discussed in the new Discovery Channel special "Powering The Future." Image courtesy of Discovery Channel.

Nothing has done more to reinvigorate discussions about energy and fuel dependence than the tragic oil spill currently afflicting the Gulf Coast [excellent resource for trajectory, timeline and news sources]. Though scientists and oil manufacturers continue to debate the validity of the “Peak Oil” theory, a very uncomfortable reality looms that oil production may not be able to keep up with thirsty demand. With an ever-increasing global population, a constant proliferation of technology choices and lifestyle improvements, and a rising middle class in third world countries, the factors contributing to fuel consumption may be the precipice of an eventual geopolitical crisis. In an effort to showcase their dedication to addressing the most salient energy and environmental questions affecting our generation, the Discovery Channel, backed by founder John Hendricks, is launching a revolutionary four-part documentary called Powering The Future. In it, they address a range of economics, national security, social and scientific questions related to energy and fuel all through the single focal point of searching for a modern, clean, limitless supply of energy. Our coverage of Powering the Future includes a review of the first installment and an exclusive podcast interview with the show’s host, lead scientist for the Nature Conservancy, Dr. M. Sanjayan. For full content, please click “continue reading.”
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Guest Article: Beauty and the Building Blocks…

The building blocks of life. Photograph courtesy of Dr. Ron Zuckermann

…a nanoscientist’s quest to mimic Nature’s molecular blueprints

Have you ever found yourself entranced by the exquisite beauty and complexity of living things? Like the intricacies of a budding flower, or the mesmerizing patterns on a butterfly’s wing? Have you ever wondered: “what are living things made of?” Are these materials just as beautiful if we were to zoom way way in and look at the actual molecular building blocks that make up life? Take a look at the interactive link The Scale of Things to see just how small the building blocks of life really are! Well the answer is “OMG – totally!” All living things share a ubiquitous set of molecular building materials we call proteins, and they are absolutely stunning! They are not only smashingly beautiful to look at, they are capable of performing a mind-numbing myriad of very intricate and complex functions that are essential to life. In a very special guest post, leading nanoscience Professor Ron Zuckermann of the renowned Lawrence Berkeley National Laboratory recounts his life’s mission as a chemist to try and build artificial microscale sheets made up of nature’s very own building blocks—proteins. Everything you wanted to know about what nanotechnology is, exactly, why engineering proteins is the science of the future, and what we plan to use these discoveries for, under the “continue reading” cut.
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World Science Festival: Day 4 + Video

The 2010 World Science Festival Runs in New York City from June 2-6.

We have truly saved the best for last! ScriptPhD.com’s coverage of the 2010 World Science Festival in New York City concludes with panels ranging from the secrets hidden in our underwater oceanic wonderland (especially apt as we clean the worst oil spill in history), a panel on the hidden dimensions of our visual world, and a behavioral panel that sheds light into how animals and humans process thought. In addition, we provide a short video of star-gazing New Yorkers who came out to see the James Webb telescope last week. Our correspondents were the amazing New York City science writers Jessica Stuart and Emily Elert. Synopses and pictures of three extraordinary panels with the premier scientists of our time under the “continue reading” cut.

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Elemental expertise. Flawless plots.