Engineering has an unfortunate image problem. With a seemingly endless array of socioeconomic, technological and large-scale problems to address, and with STEM fields set to comprise the most lucrative 21st Century careers, studying engineering should be a no-brainer. Unfortunately, attracting a wide array of students — or even appreciating engineers as cool — remains difficult, most noticeably among women. When Google Research found out that the #2 reason girls avoid studying STEM fields is perception and stereotypes on screen, they decided to work with Hollywood to change that. Recently, they partnered with the National Academy of Sciences and USC’s prestigious Viterbi School of Engineering to proactively seek out ideas for creating a television program that would showcase a female engineering hero to inspire a new generation of female engineers. The project, entitled “The Next MacGyver,” came to fruition last week in Los Angeles at a star-studded event. ScriptPhD.com was extremely fortunate to receive an invite and have the opportunity to interact with the leaders, scientists and Hollywood representatives that collaborated to make it all possible. Read our full comprehensive coverage below.
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