Tag Archives: Greenwashing

EDITOR’S CHOICE: It’s Not Easy Being Green: Cool It!

Cool It ©2010 Roadside Attractions, all rights reserved.

Fewer topics in contemporary science and technology policy have generated as much controversy or vociferous debate as global warming (more recently branded as climate change) and more importantly, how to mitigate its effects. Recent international treaties such as The Kyoto Protocol and conferences such as last December’s United Nations Climate Change Conference in Copenhagen have largely paid lip service towards actionable change and technology aimed at eradicating the precursors and causes of global warming. In the middle of this stalemate is an increasingly hostile rhetoric that has bifurcated into two divergent, unyielding camps—either you believe climate change and greenhouse emissions are a fraud, period, or you believe the problem is so imminently dire that surely, the end of the world is nigh. This dichotomy was no more apparent than during last year’s ”Climategate” controversy, in which hacked emails leaked from the University of East Anglia’s Climatic Research Unit in England were interpreted, depending on which report you read, as scientific fraud and tampering or reinforcement for climate science. Perhaps it is time, as the eponymous title of our latest Editor’s Choice suggests, for us all to Cool It. An environmental film about 21st Century problems, and the modern solutions they necessitate, Cool It presents an unapologetic, practical approach towards global warming and the problems that eclipse it. It’s time we all listened. ScriptPhD.com continues our ongoing “It’s Not Easy Being Green” series with a review of this thought-provoking, conversation-starting film. After seeing a recent screening in Los Angeles, we are proud to give Cool It our blog’s rare highest honor—Editor’s Choice. Join the conversation now under the “continue reading” cut.
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Interview: Digital Footprints of Modern Advertising and Media

Who among us has not computerized our bills, thinking that reducing paper consumption was more Earth-friendly? Or increased accomplishing anything and everything by email that used to be done by snail mail? On a larger scale, media and advertising (and to some degree entertainment) has had the same idea, moving away from traditional print to digital delivery models. At the Sustainable Media Climate Symposium in Manhattan last December, Don Carli spoke about the new and somewhat controversial concept of ‘Tree Washing’ within the advertising and media industries, specifically the notion that modern technology use and methodologies leave a larger carbon footprint than the traditional paper industry:

The video, and idea, caught ScriptPhD.com’s attention in a big way. Mr. Carli, the director of the Institute for Sustainable Communications, has hypothesized extensively about whether digital media is worse for the environment, including a recent white paper about the guilt that this new dilemma has incurred in consumers. Eager to learn more, ScriptPhD.com sat down with Mr. Carli to discuss the technology and environmental challenges presented by modern media and advertising conduits, how technologists and creatives can work in concert with environmental and watchdog organizations to mitigate these challenges as technology continues to evolve in our lives, and why it’s in businesses’ and brands’ best interests to compact carbon footprints. For our complete interview, please click “continue reading.”
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