All posts by Jovana Grbic

REVIEW: ‘The Science of Battlestar Galactica’

"The Science of Battlestar Galactica" ©Wiley Books and NBC Universal, all rights reserved.

Battlestar Galactica is one of the defining, genre-changing science fiction shows of its, or perhaps any, time. The remake of the 1970s cult classic was sexy, sophisticated, and set a new standard for the science fiction shows and movies that will follow in its path. In addition to exploring staple concepts such as life, survival, politics and war, BSG reawakened its audience to science and its role in moral, ethical, and daily impact in our lives, especially given the technologically-driven era that we live in. “Writers were not allowed to jettison science for the sake of the story,” declares co-executive producer Jane Espenson in her foreword to the book. “Other than in specific instances of intentionally inexplicable phenomena, science was respected.” In an artful afterword, Richard Hatch (the original Apollo and Tom Zarek in the new series) concurs. “BSG used science not as a veneer, but as a key thematic component for driving many of the character stories… which is the art of science fiction.” The sustained use of complex, correct science as a plot element to the degree that was done in Battlestar Galactica is also a hallmark first. This is the topic of the new book The Science of Battlestar Galactica, newly released from Wiley Books, and written by Kevin R. Grazier, the very science advisor who consulted with the BSG writing staff on all things science, with a contribution from Wired writer Patrick DiJusto. Now, for the first time, everyone from casual fans to astrophysicists can gain insight into the research used to construct major stories and technology of the show—and learn some very cool science along the way. Our review of The Science of Battlestar Galactica (and our 100th blog post!) under the “continue reading” cut.
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PODCAST: Science Careers in Entertainment

The quirky and fun, if unrealistic, laboratory of Dr. Walter Bishop on the sci-fi television show "Fringe." ©20th Century FOX, all rights reserved.

So ya wanna work in showbiz, eh kid, but all you’ve got is an astrophysics degree and the glint of stars in your eyes? Even five years ago, such a notion would have been unthinkable. Not only has sci-fi traditionally been regarded as a niche segment across all media markets, research into scientific accuracy and integrity, let alone in-house science advisors, were nonexistent. Today, with science content proliferating every year in mainstream film and television, and with sci-fi movies grossing better than ever at the box office (two of the biggest hits of the last six months were Inception and TRON: Legacy), careers for scientists in entertainment are more sought out than ever. ScriptPhD.com Editor/Creative Director Jovana J. Grbić and Jet Propulsion Laboratory scientist/renowned television science advisor Kevin Grazier recently spoke at an Emory University career panel geared towards aspiring science advisors and consultants. We kick-start 2011 with podcasts of both talks. We hope you find inspiration, ideas, and that this year is one of immense success for all of our readers, collaborators and clients.
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REVIEW: The Naked Lady Who Stood On Her Head

The Naked Lady Who Stood On Her Head ©2010 William Morrow Publishing, all rights reserved.

One of the most captivating books of 2010 was not a gory science-fiction thriller or a gripping end-of-the world page-turner, though its subject matter is equally engrossing and out of the ordinary. It is about somewhat crazy people doing crazy things as seen through the lenses of the man that has been treating them for decades. The Naked Lady Who Stood On Her Head is the first psych ward memoir, a tale of a curious doctor/scientist and his most extreme, bizarre, and sometimes touching cases from the nation’s most prestigious neurology centers and universities. Included in ScriptPhD.com’s review is a podcast interview with Dr. Small, as well as the opportunity to win a free autographed copy of his book. Our end-of-the year science library pick is under the “continue reading” cut.

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REVIEW: TRON: Legacy

TRON: Legacy poster and images ©2010 Disney Pictures, all rights reserved.

It has been 28 years since the release of the enormously groundbreaking science-fiction adventure Tron, the story of Kevin Flynn, a video game programmer that gets sucked into the virtual grid of the very game he created. As Flynn’s son, now cyber-reunited with his father, points out, decades of technology have bestowed us with cell phones, wi-fi, the internet, and even virtual dating. But one immutable fact stands the test of time—great sci-fi is great sci-fi. Without upstaging the original, TRON: Legacy manages a sleek, stylish, clever sequel utterly germane to the times we live in. ScriptPhD.com got treated to a preview screening in Hollywood this week. Our full review under the “continue reading” cut.
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EDITOR’S CHOICE: It’s Not Easy Being Green: Cool It!

Cool It ©2010 Roadside Attractions, all rights reserved.

Fewer topics in contemporary science and technology policy have generated as much controversy or vociferous debate as global warming (more recently branded as climate change) and more importantly, how to mitigate its effects. Recent international treaties such as The Kyoto Protocol and conferences such as last December’s United Nations Climate Change Conference in Copenhagen have largely paid lip service towards actionable change and technology aimed at eradicating the precursors and causes of global warming. In the middle of this stalemate is an increasingly hostile rhetoric that has bifurcated into two divergent, unyielding camps—either you believe climate change and greenhouse emissions are a fraud, period, or you believe the problem is so imminently dire that surely, the end of the world is nigh. This dichotomy was no more apparent than during last year’s ”Climategate” controversy, in which hacked emails leaked from the University of East Anglia’s Climatic Research Unit in England were interpreted, depending on which report you read, as scientific fraud and tampering or reinforcement for climate science. Perhaps it is time, as the eponymous title of our latest Editor’s Choice suggests, for us all to Cool It. An environmental film about 21st Century problems, and the modern solutions they necessitate, Cool It presents an unapologetic, practical approach towards global warming and the problems that eclipse it. It’s time we all listened. ScriptPhD.com continues our ongoing “It’s Not Easy Being Green” series with a review of this thought-provoking, conversation-starting film. After seeing a recent screening in Los Angeles, we are proud to give Cool It our blog’s rare highest honor—Editor’s Choice. Join the conversation now under the “continue reading” cut.
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Guest Post: Is Brain Training Real?

The brain's neuron, a remarkably plastic, trainable cell.

Each of the brain’s 100 billion neurons has somewhere in the realm of 7,000 connections to other neurons, creating a tangled roadmap of about 700 trillion possible turns. But thinking of the brain as roads makes it sound very fixed—you know, pavement, and rebar, and steel girders and all. But the opposite is true: at work in our brains are never-sleeping teams of Fraggles and Doozers who rip apart the roads, build new ones, and are constantly at work retooling the brain’s intersections. This study of Fraggles and Doozers is the booming field of neuroplasticity: how the basic architecture of the brain changes over time. Scientist, neuro math geek, Science Channel personality and accomplished author Garth Sundem writes for ScriptPhD.com about the phenomenon of brain training and memory.
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Selling Science Smartly: Pfizer’s “More Than Medication” Campaign

“Ask your doctor if this hard-to-pronounce medication is right for you.” Sound familiar? It should. Over the last decade, it’s become difficult to watch an hour of television or read a magazine without running into a commercial for the latest cure for (insert disease here). For all of their ubiquity, the majority of ads are shockingly bereft of uniqueness. Bland, boring, and banal, they represent some of the worst of science creative

in modern media. Here at ScriptPhD.com, we couldn’t think of a more appropriate category for the next installment of our ongoing advertising series “Selling Science Smartly.” Rather than expound on the plethora of bad pharmaceutical ads, we deconstruct a near-perfect Pfizer campaign out of Canada and interview the executive creative director behind the concept. Read our complete article under the “continue reading” cut.
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Guest Post: Can Creativity Be Measured in a Laboratory?

Scientists are becoming more interested in trying to pinpoint precisely what’s going on inside our brains while we’re engaged in creative thinking. Which brain chemicals play a role? Which areas of the brain are firing? Is the magic of creativity linked to one specific brain structure? The answers are not entirely clear. But thanks to brain scan technology, some interesting discoveries are emerging. ScriptPhD.com was founded and focused on the creative applications of science and technology in entertainment, media and advertising, fields traditionally defined by “right brain” propensity. It stands to reason, then, that we would be fascinated by the very technology and science that as attempting to deduce and quantify what, exactly, makes for creativity. To help us in this endeavor, we are pleased to welcome computer scientist and writer Ravi Singh’s guest post to ScriptPhD.com. For his complete article, please click “continue reading.”
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PODCAST: Professor Brian Cox and the ‘Wonders of the Solar System’

Our solar system, a true wonder to behold! Image © NASA, all rights reserved.

“I think we’re living through the greatest age of discovery our civilization has ever known,” declares British physics superstar Professor Brian Cox as a preamble for each episode of The Science Channel’s BBC import Wonders of the Solar System. Episode by episode, Dr. Cox deconstructs our wondrous Universe one focus at a time—the Sun, the Big Bang, life on other planets. But he does something even more important. He infuses his own obvious enthusiasm and passion for his field in each experiment and factoid. As a viewer, you can’t helped but be absorbed in the intergalactic vortex of knowledge. The timing of this mini-series and emergence of Cox’s exuberant personality could not be better. Funding for NASA missions has been cut dramatically, with an ongoing re-evaluation the role space exploration should play in the national budget and science ambition. American viewers should get used to Cox as a modern-day Carl Sagan, because his star is rising fast. ScriptPhD.com was extraordinarily fortunate to sit down with Dr. Cox in Los Angeles for a one-on-one podcast about the show, the current state of space exploration, and what is possible to achieve experimentally if we only try. My conversation with the inspirational, eloquent and brilliant Brian Cox, along with our review of Wonders of the Universe, under the “continue reading” cut.
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Comic-Con 2010: Day 4

As Comic-Con winds down on the shortened Day 4, we conclude our coverage with two panels that exemplify what Comic-Con is all about. As promised, we dissect the “Comics Design” panel of the world’s top logo designers deconstructing their work, coupled with images of their work. We also bring you an interesting panel of ethnographers, consisting of undergraduate and graduate student, studying the culture and the varying forces that shape Comic-Con. Seriously, they’re studying nerds! Finally, we are delighted to shine our ScriptPhD.com spotlight on new sci-fi author Charles Yu, who presented his new novel at his first (of what we are sure are many) Comic-Con appearance. We sat down and chatted with Charles, and are pleased to publish the interview. And of course, our Day 4 Costume of the Day. Comic-Con 2010 (through the eyes of ScriptPhD.com) ends under the “continue reading” cut!
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