Geeky Gathering, Media, Physics, Science Policy, Technology

World Science Festival: Day 3

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The 2010 World Science Festival Runs in New York City from June 2-6.

ScriptPhD.com’s coverage of the World Science Festival in New York City continues towards the physics and mathematics realm. Day 3 events on Friday included an intimate discussion about astrophysics and the new James Webb Telescope, set to replace Hubble in June of 2014, a panel about hearing and visualizing gravity with Albert Einstein’s modern successors, and a panel about the very limits of our understanding of science—the line between what we do and don’t (or can’t) know—and its bridge to culture and art. Contributions to our coverage were done by New York City science writers Jessica Stuart and Emily Elert. Synopses and pictures of three extraordinary panels with the premier scientists of our time under the “continue reading” cut.

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Geeky Gathering, Guest Post, Media, Natural Science, Science Policy

World Science Festival: Opening Gala + Day 2

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The 2010 World Science Festival Runs in New York City from June 2-6.

Begun in 2008 by Columbia University Physicist Brian Greene, the World Science Festival has burgeoned from an intimate cluster of science panels to a truly integrated mega-event melding culture, science, and the arts. Those lucky enough to make it out to New York City to the over 40 events this year will have a chance to learn about a variety of current science topics, go stargazing with NASA Scientists, discuss Faith and Science, and find out why humans commit violent crimes. Those not lucky enough to be there can browse the full list of events here and watch a live-stream of selected events here. ScriptPhD.com is proud to be at the festival, and will be bringing you coverage through Sunday through the eyes of talented science writers Jessica Stuart and Emily Elert. Our blogging will include event summaries, photographs, interviews and even videos of the street fairs and science literally spilling over into the streets of New York.
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Interview, Medicine, Movies, Reviews, Technology

REVIEW: "Splice" (includes VIDEO interview with cast + crew)

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Splice ©2010 Warner Brothers Entertainment, all rights reserved.

About a week and a half ago, scientists achieved a remarkable evolutionary stepping stone in the technological holy grail of eventually engineering synthetic life. Nicknamed ‘Synthia’ by her experimental progenitors, the latest discovery is a viable, self-propagating yeast cell hosting a bacterial Mycoplasma mycoides genome (consisting of non-biological DNA) purely composed in the laboratory. In eerily apt timing, Splice, a new science fiction thriller premiering this week, explores the scientific ramifications and bioethical morass encompassing the creation of a human-animal hybrid by a rogue superstar genetics couple. Under the “continue reading” cut, ScriptPhD.com’s review of Splice, discussion of the expanding frontiers of genetic engineering, and a special video interview with the director/writer, producer and stars of the film.

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Books, From the Lab, Guest Post, Interview, Natural Science, Podcast, Psychology

Podcast + Guest Article: The Idea-Monger: No Genius Required by Mark Changizi

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The Vision Revolution by Mark Changizi. ©2010 BenBella Books, all rights reserved

Dr. Mark Changizi, a cognitive science researcher, and professor at Rensselaer Polytechnic Institute, is one of the most exciting rising stars of science writing and the neurobiology of popular culture phenomena. His latest book, The Vision Revolution, expounds on the evolution and nuances of the human eye—a meticulously designed, highly precise technological marvel that allows us to have superhuman powers. You heard me right; superhuman! X-ray vision, color telepathy, spirit reading, and even seeing into the future. Dr. Changizi spoke about these ideas, and how they might be applied to everything from sports stars with great hand-eye coordination to modern reading and typeface design with us in ScriptPhD.com’s inaugural audio podcast. He also provides an exclusive teaser for his next book with a guest post on the surprising mindset that makes for creative people. Read Dr. Changizi’s guest post and listen to the podcast under the “continue reading” cut.

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Announcements

Retrospective: ScriptPhD.com Celebrates One Year!

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Our official ScriptPhD anniversary cake! We wish we could have saved a slice for all our fans!

One year ago, on today’s date, a new blog named ScriptPhD.com was launched—the first of its kind. What started out as a simple idea, to write about science and technology in entertainment, has evolved and grown beyond our wildest expectations. We have met astronauts. We have hung out with the MythBusters. We have interviewed movie stars and writers. We have engaged scientists, engineers, and doctors into thinking about and discussing science in a completely new perspective. But most importantly, we have expanded our coverage to include media, advertising, and relevant pop culture topics to fully encapsulate the portrayal of science in the messages we collectively absorb. For those that have been faithfully on board since day one and for our newest fans, we wish to extend warm gratitude for the support and encouragement and a retrospective of our best work from the past year. We also share some exciting, ambitious plans for the year ahead, all under the “continue reading” cut!
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Books, Interview, Physics, Reviews

‘From Eternity to Here’ with Physicist Sean Carroll

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Physicist Sean Carroll's new book "From Eternity to Here." ©2010 Dutton Books, all rights reserved.

What is time? How does it work? Why is it immutably unidirectional (moving from the past and towards the future)? And most importantly, why does time exist at all? These are among the preeminent metaphysical questions to date for scientists and laypeople alike. Using the principles of entropy and universe expansion since the Big Bang, cosmologist Sean Carroll (recently profiled in the New York Times) hypothesizes about the arrow of time in a brilliant new book From Eternity to Here: The Quest for the Ultimate Theory of Time. In addition to reviewing the book, ScriptPhD.com’s in-house physics and astronomy guru, Stephen Compson, had an extraordinary opportunity to sit down with Dr. Carroll in his physics lab at Caltech University. In a stunningly in-depth, rich interview, they explored everything from the creation of our universe, to entropy, the time-space continuum, how physics and film intersect, and why the principles in Dr. Carroll’s book are important and topical for the general public to grasp. It’s rare to see this wide-ranging of a discussion on popular physics from such an authoritative researcher, so sit back, enjoy and click “continue reading” for more.
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Advertising, Interview, Media, Technology

Interview: Digital Footprints of Modern Advertising and Media

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Who among us has not computerized our bills, thinking that reducing paper consumption was more Earth-friendly? Or increased accomplishing anything and everything by email that used to be done by snail mail? On a larger scale, media and advertising (and to some degree entertainment) has had the same idea, moving away from traditional print to digital delivery models. At the Sustainable Media Climate Symposium in Manhattan last December, Don Carli spoke about the new and somewhat controversial concept of ‘Tree Washing’ within the advertising and media industries, specifically the notion that modern technology use and methodologies leave a larger carbon footprint than the traditional paper industry:

The video, and idea, caught ScriptPhD.com’s attention in a big way. Mr. Carli, the director of the Institute for Sustainable Communications, has hypothesized extensively about whether digital media is worse for the environment, including a recent white paper about the guilt that this new dilemma has incurred in consumers. Eager to learn more, ScriptPhD.com sat down with Mr. Carli to discuss the technology and environmental challenges presented by modern media and advertising conduits, how technologists and creatives can work in concert with environmental and watchdog organizations to mitigate these challenges as technology continues to evolve in our lives, and why it’s in businesses’ and brands’ best interests to compact carbon footprints. For our complete interview, please click “continue reading.”
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Advertising, Guest Post, It's Not Easy Being Green, Media

Earth Day Guest Article: Plastic Beads and Sugar Water

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Happy Earth Day, 2010!

Here at ScriptPhD.com, we pride ourselves on being different, and we like thinking outside the mold. So for Earth Day 2010, we wanted to give you an article and a perspective that you wouldn’t get anywhere else. There is no doubt that we were all bombarded today with messages to be greener, to use less, to be more eco-conscious, and to respect our Earth. But what is the underlying effect of advertising that collectively promotes The Green Brand? And has the Green Brand started to overshadow the very evil—environmental devastation—it was meant to fight to begin with? What impact does this have on the future of the Green movement and the advertising agencies and media that are its vocal advocates? These are questions we are interested in answering. So when we recently met Matthew Phillips, a Los Angeles-based writer, social media and branding expert, and the founder of a new urban microliving movement called Threshing, we were delighted to give him center stage for Earth Day to offer his insights. What results is an intelligent, esoteric and thoughtful article entitled “Plastic Beads and Sugar Water,” sure to make you re-evaluate everything you thought you knew about going green. We welcome you to contribute to (and continue) the lively conversation in the comments section.
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Advertising, Interview, It's Not Easy Being Green, Media, Selling Science Smartly, Technology

Selling Science Smartly: Green Advertising with RIESTER

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Much of today’s messaging about the environment, green initiatives and ways for the public to make a difference physically and fiscally are centered around media and advertising. To wit—even amid the deepening recession, one market has seemed to defy the economic downturn: green and environmentally-friendly product launches. Sadly, however, a large and growing subset of the eco-conscious creative collective is enveloped in hyperbole and hubris, a term the industry has labeled “greenwashing” that we will discuss in much greater detail in another article. It was natural then, that as part of our Earth Week coverage, ScriptPhD.com undertook green advertising as part of our continuing “Selling Science Smartly” series. Here, we profile a case study of several impressive (and effective) campaigns by the West Coast-based RIESTER, including

work on recycling, clean air, and the first fully-integrated municipal sustainability campaign in the US. We also had an opportunity to speak with RIESTER’s executive team, who provided insights into their creative strategy, why green advertising is more challenging than ever before, the crucial importance that interactive played in their success, and why every agency should be blogging more.

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Interview, It's Not Easy Being Green, Movies, Technology

Earth Week INTERVIEW: ‘Tapped’ Director/Producer Stephanie Soechtig

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Tapped poster and logos ©AtlasFilms, all rights reserved.

Back in March, we reviewed the stirring documentary Tapped, which chronicles the harmful environmental and health impact of our bottled water addiction. Since our World Water Day 2010 coverage, the filmmakers have embarked on an ambitious “Get Off The Bottle” 30 city, 30 day bus tour, set to conclude on April 22, Earth Day. Tapped director and producer Stephanie Soechtig took time out from the tour to talk to ScriptPhD.com about the tour, their efforts to educate people about bottled water, how the film’s release has impacted her, her wishes for changes in the advertising and marketing of bottled water, and things we can all do to make that happen. Day 2 of our Earth Week coverage continues on the theme of how valuable water is to our environment. For our interview with Stephanie, please click “continue reading.”

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Elemental expertise. Flawless plots.