Category Archives: Media

Comic-Con 2010: Day 4

As Comic-Con winds down on the shortened Day 4, we conclude our coverage with two panels that exemplify what Comic-Con is all about. As promised, we dissect the “Comics Design” panel of the world’s top logo designers deconstructing their work, coupled with images of their work. We also bring you an interesting panel of ethnographers, consisting of undergraduate and graduate student, studying the culture and the varying forces that shape Comic-Con. Seriously, they’re studying nerds! Finally, we are delighted to shine our ScriptPhD.com spotlight on new sci-fi author Charles Yu, who presented his new novel at his first (of what we are sure are many) Comic-Con appearance. We sat down and chatted with Charles, and are pleased to publish the interview. And of course, our Day 4 Costume of the Day. Comic-Con 2010 (through the eyes of ScriptPhD.com) ends under the “continue reading” cut!
Continue reading Comic-Con 2010: Day 4

Comic-Con 2010: Day 3

Street signs adorning the City of San Diego for Comic-Con 2010

Day 3 was Star Wars Day at San Diego Comic-Con International and we have something shocking to report, ladies and gentlemen. We did not see a single light saber, not one! Since we almost incurred an unfortunate eye injury last year due to an overenthusiastic Jedi, this was most welcome relief. For ScriptPhD.com, today was all about science and technology. In a day that could not have been more tailor-made for our website, we enjoyed panels with the eminent sci-fi television writers of today discussing writing for genre TV (a must-read for any aspiring TV writers out there!), a visit from the greatest science fiction writer in the history of science fiction, Ray Bradbury, a preview of next season’s sci-fi show The Event, and a panel on how exactly shows like CSI “tech” out with gadgets galore. Oh, yes, did we mention we got to hang out privately with the MythBusters?? With the help of our intrepid reporter Bryy Miller, we bring you the most complete Comic-Con coverage on the web. Plus, our Costume of the Day, after the “continue reading” cut!
Continue reading Comic-Con 2010: Day 3

Comic-Con 2010: Day 2

Day 2 of Comic-Con is over and now, the Convention is really underway! Today’s ScriptPhD.com coverage has a heavy focus on television, and sci-fi television to be specific. Really, is there any other kind? We spent time in the press room with the stars and producers of SyFy Channel hits Caprica and Stargate Universe, our favorite geeky physics show Big Bang Theory and the exciting (first-time ever!) Comic-Con Discovery Channel unveiling of their new scripted series Reign of the Dinosaurs. As always we try to pay hommage to the roots of Comic-Con with coverage of the design tricks behind comics and graphic novels. Additionally, we provide pictorial documentation of the costumes and happenings of the Con, and our Day 2 Costume of the Day. Complete coverage under the “continue reading” cut.
Continue reading Comic-Con 2010: Day 2

World Science Festival: Day 3

The 2010 World Science Festival Runs in New York City from June 2-6.

ScriptPhD.com’s coverage of the World Science Festival in New York City continues towards the physics and mathematics realm. Day 3 events on Friday included an intimate discussion about astrophysics and the new James Webb Telescope, set to replace Hubble in June of 2014, a panel about hearing and visualizing gravity with Albert Einstein’s modern successors, and a panel about the very limits of our understanding of science—the line between what we do and don’t (or can’t) know—and its bridge to culture and art. Contributions to our coverage were done by New York City science writers Jessica Stuart and Emily Elert. Synopses and pictures of three extraordinary panels with the premier scientists of our time under the “continue reading” cut.

Continue reading World Science Festival: Day 3

World Science Festival: Opening Gala + Day 2

The 2010 World Science Festival Runs in New York City from June 2-6.

Begun in 2008 by Columbia University Physicist Brian Greene, the World Science Festival has burgeoned from an intimate cluster of science panels to a truly integrated mega-event melding culture, science, and the arts. Those lucky enough to make it out to New York City to the over 40 events this year will have a chance to learn about a variety of current science topics, go stargazing with NASA Scientists, discuss Faith and Science, and find out why humans commit violent crimes. Those not lucky enough to be there can browse the full list of events here and watch a live-stream of selected events here. ScriptPhD.com is proud to be at the festival, and will be bringing you coverage through Sunday through the eyes of talented science writers Jessica Stuart and Emily Elert. Our blogging will include event summaries, photographs, interviews and even videos of the street fairs and science literally spilling over into the streets of New York.
Continue reading World Science Festival: Opening Gala + Day 2

Interview: Digital Footprints of Modern Advertising and Media

Who among us has not computerized our bills, thinking that reducing paper consumption was more Earth-friendly? Or increased accomplishing anything and everything by email that used to be done by snail mail? On a larger scale, media and advertising (and to some degree entertainment) has had the same idea, moving away from traditional print to digital delivery models. At the Sustainable Media Climate Symposium in Manhattan last December, Don Carli spoke about the new and somewhat controversial concept of ‘Tree Washing’ within the advertising and media industries, specifically the notion that modern technology use and methodologies leave a larger carbon footprint than the traditional paper industry:

The video, and idea, caught ScriptPhD.com’s attention in a big way. Mr. Carli, the director of the Institute for Sustainable Communications, has hypothesized extensively about whether digital media is worse for the environment, including a recent white paper about the guilt that this new dilemma has incurred in consumers. Eager to learn more, ScriptPhD.com sat down with Mr. Carli to discuss the technology and environmental challenges presented by modern media and advertising conduits, how technologists and creatives can work in concert with environmental and watchdog organizations to mitigate these challenges as technology continues to evolve in our lives, and why it’s in businesses’ and brands’ best interests to compact carbon footprints. For our complete interview, please click “continue reading.”
Continue reading Interview: Digital Footprints of Modern Advertising and Media

Earth Day Guest Article: Plastic Beads and Sugar Water

Happy Earth Day, 2010!

Here at ScriptPhD.com, we pride ourselves on being different, and we like thinking outside the mold. So for Earth Day 2010, we wanted to give you an article and a perspective that you wouldn’t get anywhere else. There is no doubt that we were all bombarded today with messages to be greener, to use less, to be more eco-conscious, and to respect our Earth. But what is the underlying effect of advertising that collectively promotes The Green Brand? And has the Green Brand started to overshadow the very evil—environmental devastation—it was meant to fight to begin with? What impact does this have on the future of the Green movement and the advertising agencies and media that are its vocal advocates? These are questions we are interested in answering. So when we recently met Matthew Phillips, a Los Angeles-based writer, social media and branding expert, and the founder of a new urban microliving movement called Threshing, we were delighted to give him center stage for Earth Day to offer his insights. What results is an intelligent, esoteric and thoughtful article entitled “Plastic Beads and Sugar Water,” sure to make you re-evaluate everything you thought you knew about going green. We welcome you to contribute to (and continue) the lively conversation in the comments section.
Continue reading Earth Day Guest Article: Plastic Beads and Sugar Water

Selling Science Smartly: Green Advertising with RIESTER

Much of today’s messaging about the environment, green initiatives and ways for the public to make a difference physically and fiscally are centered around media and advertising. To wit—even amid the deepening recession, one market has seemed to defy the economic downturn: green and environmentally-friendly product launches. Sadly, however, a large and growing subset of the eco-conscious creative collective is enveloped in hyperbole and hubris, a term the industry has labeled “greenwashing” that we will discuss in much greater detail in another article. It was natural then, that as part of our Earth Week coverage, ScriptPhD.com undertook green advertising as part of our continuing “Selling Science Smartly” series. Here, we profile a case study of several impressive (and effective) campaigns by the West Coast-based RIESTER, including work on recycling, clean air, and the first fully-integrated municipal sustainability campaign in the US. We also had an opportunity to speak with RIESTER’s executive team, who provided insights into their creative strategy, why green advertising is more challenging than ever before, the crucial importance that interactive played in their success, and why every agency should be blogging more.

Continue reading Selling Science Smartly: Green Advertising with RIESTER

Science and Society: A Policy Analysis

“The fewer the facts, the stronger the opinion.” —Arnold H. Glasgow, American humorist

In today’s modern, fast-moving world, large telecommunication and media corporations are playing an ever increasing role in shaping the collective consciousness of society. This development might lead us to ponder what role, if any, traditional pillars of learning such as law, science, medicine, literature and art have to contribute to society. How does society absorb these contributions during the ongoing media (and social media) blitz that has transformed how we obtain, process and share information. More importantly, what influence do these contributions have upon society, and what influence does society reciprocate upon these institutions? For our last (and best) post of Science Week, ScriptPhD.com examines the relationship between science and society, and extrapolates social policy and pop culture lessons that could shape and transform that relationship in the future. Please click “continue reading” for more.
Continue reading Science and Society: A Policy Analysis

Guest Article: From Science Fiction to Reality

We are living in the time of science fiction. Literally.

Think about it: both 1984 and 2001 have come and gone. And while 2010 may be a disappointment to those of you who were expecting flying cars and time machines, many of the devices we take for granted now can trace their origins in science fiction of the past. Countless lists have been compiled of sci-fi inventions (a few excellent ones can be found here, here, and here), and Editor Jovana Grbić spoke about the topic during a recent UCLA School of Film colloquium. So in this post, for Day 2 of ScripPhD.com Science Week, I’d like to take a look at a few examples of the scientific inventions that science fiction has bestowed us—and the ones they’re still perfecting for the future!
Continue reading Guest Article: From Science Fiction to Reality