Happy Earth Week 2010, everyone! Here at ScriptPhD.com, we have devoted a number of articles to environment, sustainability and eco-awareness as part
of our continuing “It’s Not Easy Being Green” series. This year, in celebration of the 40th anniversary of Earth Day, we are devoting the entire week to articles, interviews and profiles of companies, individuals and content that raises awareness of sustainability efforts and new ideas for the green science revolution. Because water lies at the heart of most modern environmental crises, we kick off Earth Week with CaptainPlanet’s review of the stellar new DisneyNature documentary Oceans, a truly spectacular oeuvre that celebrates the majesty of our most important and delicate resource. We also include a number of practical, easy things you can do right now to make a difference globally by acting locally. For our Oceans review and to find out what you can do to help protect our Earth’s water supply, please click
Society’s unequivocal fascination with science and scientists, reflected by a growing presence as staples of film, television, and popular culture, has only been magnified by the enigmatic (and seemingly impenetrable) aura in which they are enveloped. Their studies decidedly abstruse, their coded language unintelligible, their habits quirky and eccentric, the world of the scientist has been an audiovisual shroud of mystery—until now. In perhaps the most authentic, unfiltered, extemporaneous portrayal of scientists in their environment ever recorded, new documentary Naturally Obsessed: The Making of a Scientist welcomes the lay audience into the laboratory as silent observers. No reservations, no restrictions, no preconceptions. The result is an emotionally stunning masterpiece that connects us to scientists as people, reaches out across professional divides, and places PhD students, the backbone of the modern scientific laboratory, under the microscope for the first time. ScriptPhD.com recently screened the movie with a group of UCLA PhD biology students. Under the “continue reading” cut is our review, along with an honest roundtable discussion that included reaction to the movie, its parallel to their lives, and the training of modern scientists. Continue reading ScriptPhD Roundtable: Naturally Obsessed—The Making of a Scientist→
The fewer the facts, the stronger the opinion. Arnold H. Glasgow, American humorist
In todays modern, fast-moving world, large telecommunication and media corporations are playing an ever increasing role in shaping the collective consciousness of society. This development might lead us to ponder what role, if any, traditional pillars of learning such as law, science, medicine, literature and art have to contribute to society. How does society absorb these contributions during the ongoing media (and social media) blitz that has transformed how we obtain, process and share information. More importantly, what influence do these contributions have upon society, and what influence does society reciprocate upon these institutions? For our last (and best) post of Science Week, ScriptPhD.com examines the relationship between science and society, and extrapolates social policy and pop culture lessons that could shape and transform that relationship in the future. Please click continue reading for more. Continue reading Science and Society: A Policy Analysis→
All right class, settle down, settle down. My name is Mr. Ross, but you may call me BR. Welcome to Pop-Culture Science 101. I know what many of you are thinking: “Science is boring; I just don’t get it.” I can understand those sentiments. But that’s only because of the ways you’ve been taught in the past. Today is going to be different. On this, the third day of the Science Week collaboration between ScriptPhD and CC2K, we decided to have a bit of silly fun and cover a couple of traditionally esoteric science topics from an angle I doubt any of you have considered before—pop culture icons. So get out your notebooks and pens, today’s lesson begins now! Please click “continue reading” for more. Continue reading Guest Article: A Pop-Culture Science Lesson→
We are living in the time of science fiction. Literally.
Think about it: both 1984 and 2001 have come and gone. And while 2010 may be a disappointment to those of you who were expecting flying cars and time machines, many of the devices we take for granted now can trace their origins in science fiction of the past. Countless lists have been compiled of sci-fi inventions (a few excellent ones can be found here, here, and here), and Editor Jovana Grbić spoke about the topic during a recent UCLA School of Film colloquium. So in this post, for Day 2 of ScripPhD.com Science Week, I’d like to take a look at a few examples of the scientific inventions that science fiction has bestowed us—and the ones they’re still perfecting for the future! Continue reading Guest Article: From Science Fiction to Reality→
In 2006, The Discovery Channel, in partnership with the BBC, premiered the 11-part Planet Earth, the most expensive natural history mini-series ever filmed, and the first in high definition. It gave viewers a sweeping, intimate overview of the Earth’s diverse natural habitats. Yet long before Planet Earth premiered, plans were already underway for its follow-up opus, LIFE, which would focus on the animals, insects, and creatures that call those habitats home. The result, four years in the making, is historic television—never-before-recorded mating rituals, survival scenes, and brutal savagery. For the naturalist and the nature-lover, LIFE will, quite simply, change your view of life. After the “continue reading” cut, we preview the first few episodes and offer a rare candid interview with executive producer Mike Gunton. We are proud to make LIFE on Discovery Channel an official ScriptPhD.com Editor’s Selection. Continue reading Discovering LIFE on Planet Earth—Editor’s Selection→
One of the most pressing issues of our time is how and where we are going to get sustainable energy for a global population with a rapidly rising standard of living and the consumption that this entails. Approximately 10% of United States coal production [coal in general accounts for 40% of global electricity production] is procured through mountaintop removal, an environmentally-devastating extraction that literally involves blasting off (or removing) the top of a mountain to extract the coal inside. The practice gained popularity in the 1960s, when it started becoming too difficult and too costly to extract coal from underground mines. In our continuing “It’s Not Easy Being Green” series, ScriptPhD.com’s eco-blogger Captain Planet talks about the documentary Mountaintop Removal, exactly what it entails, and why this process is so much more costly than the immediate energy gained from it. Please click “continue reading” for more. Continue reading It’s Not Easy Being Green: Mountaintop Removal→
When it comes to the interface of art and science, in many ways Madison Avenue finds itself in the position of the early days of sci-fi entertainment, where campy, unrefined productions took decades to evolve into the sophisticated films and shows we enjoy today. To be brutally honest, 95% of current science and technology advertising ranges from hackneyed to terrible; unimaginative, uncreative, uninspired. But here at ScriptPhD.com, we want to focus on the superlative 5%. What makes these campaigns work, what elevates their content above the crowd and most importantly, how do they fit within the theme of the science or industry they are promoting? This is why we are expanding our umbrella of coverage—which has heretofore included film, television and media—to the final frontier: advertising. In our brand new series entitled “Selling Science Smartly,” we will profile the best that science and technology advertising (print, TV, radio, digital and everything in-between) has to offer. Where possible, we will interview the respective campaign’s agencies and creative teams to give you a rarely revealed behind-the-scenes purview into the process and foundation of making these ads. We are proud to launch the series with the exceptional Dow Human Element campaign, including an in-depth interview with Creative Director and mastermind John Claxton of Draftfcb Chicago, who breaks down the thought process behind the creation of the campaign.
There is grandeur in this view of life, with its several powers, having been originally breathed into a few forms or into one; and that, whilst this planet has gone cycling on according to the fixed law of gravity, from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved.
Charles Darwin’s postscript to perhaps the greatest work of biology ever recorded, The Origin of Species, ignited an acrimonious debate about science, religion, the mutual exclusivity thereof, and where we come from. 150 years later, as we celebrate the anniversary of Darwin’s monumental scientific achievement, it is a debate that has yet to abate. Regardless
of what stance one takes on evolution and natural selection, fascination with the life and times of this inimitable figure is undeniable. A new biopic, Creation, delves into the dichotomy of Darwin the naturalist and family man, the disapproval he faced from a devotedly Christian wife, and the inner anguish he faced in whether to publish his findings. ScriptPhD.com’s Stephen Compson was recently treated to a private screening of the film and had the extraordinary opportunity to sit down with Darwin’s great-great-grandson Randal Keynes, whose Charles Darwin biography the movie was based on. For our exclusive content, please click “continue reading.”