Who among us has not computerized our bills, thinking that reducing paper consumption was more Earth-friendly? Or increased accomplishing anything and everything by email that used to be done by snail mail? On a larger scale, media and advertising (and to some degree entertainment) has had the same idea, moving away from traditional print to digital delivery models. At the Sustainable Media Climate Symposium in Manhattan last December, Don Carli spoke about the new and somewhat controversial concept of ‘Tree Washing’ within the advertising and media industries, specifically the notion that modern technology use and methodologies leave a larger carbon footprint than the traditional paper industry:
The video, and idea, caught ScriptPhD.com’s attention in a big way. Mr. Carli, the director of the Institute for Sustainable Communications, has hypothesized extensively about whether digital media is worse for the environment, including a recent white paper about the guilt that this new dilemma has incurred in consumers. Eager to learn more, ScriptPhD.com sat down with Mr. Carli to discuss the technology and environmental challenges presented by modern media and advertising conduits, how technologists and creatives can work in concert with environmental and watchdog organizations to mitigate these challenges as technology continues to evolve in our lives, and why it’s in businesses’ and brands’ best interests to compact carbon footprints. For our complete interview, please click “continue reading.” Continue reading Interview: Digital Footprints of Modern Advertising and Media→
Back in March, we reviewed the stirring documentary Tapped, which chronicles the harmful environmental and health impact of our bottled water addiction. Since our World Water Day 2010 coverage, the filmmakers have embarked on an ambitious “Get Off The Bottle” 30 city, 30 day bus tour, set to conclude on April 22, Earth Day. Tapped director and producer Stephanie Soechtig took time out from the tour to talk to ScriptPhD.com about the tour, their efforts to educate people about bottled water, how the film’s release has impacted her, her wishes for changes in the advertising and marketing of bottled water, and things we can all do to make that happen. Day 2 of our Earth Week coverage continues on the theme of how valuable water is to our environment. For our interview with Stephanie, please click “continue reading.”
Whiskey is for sipping, but waters for fighting. Mark Twain
Today, March 22, 2010, is World Water Day, an initiative formed at the 1992 United Nations Conference on Environment and Development. As we head into Earth Day next month, no environmental issue carries more sociopolitical, economic and health ramifications than a clean and abundant supply of water. Some of the highest global morbidity and mortality rates are directly related to lack of access to clean waterboth in contracting communicable diseases as well as agricultural impact that aggravates famine. At the heart of this discussion is a frenzied (and growing) thirst for bottled water; Americans alone bought more than 29 billion bottles in 2007. If you have long suspected that bottled water is not good for the environment, but only had a hazy notion about the specific consequences of the bottled water industry, Tapped, an Atlas Films documentary about to be released on DVD, will knock your socks off. The film expertly chronicles the insidious practices of bottled water companies and the dire consequences it has on our collective health, communities, environment, economy and policy in ways you never would have imagined. Our special World Water Day post under the continue reading cut. Continue reading It’s Not Easy Being Green: ‘Tapped’ Out on Bottled Water (World Water Day)→
The fewer the facts, the stronger the opinion. Arnold H. Glasgow, American humorist
In todays modern, fast-moving world, large telecommunication and media corporations are playing an ever increasing role in shaping the collective consciousness of society. This development might lead us to ponder what role, if any, traditional pillars of learning such as law, science, medicine, literature and art have to contribute to society. How does society absorb these contributions during the ongoing media (and social media) blitz that has transformed how we obtain, process and share information. More importantly, what influence do these contributions have upon society, and what influence does society reciprocate upon these institutions? For our last (and best) post of Science Week, ScriptPhD.com examines the relationship between science and society, and extrapolates social policy and pop culture lessons that could shape and transform that relationship in the future. Please click continue reading for more. Continue reading Science and Society: A Policy Analysis→
We are living in the time of science fiction. Literally.
Think about it: both 1984 and 2001 have come and gone. And while 2010 may be a disappointment to those of you who were expecting flying cars and time machines, many of the devices we take for granted now can trace their origins in science fiction of the past. Countless lists have been compiled of sci-fi inventions (a few excellent ones can be found here, here, and here), and Editor Jovana Grbić spoke about the topic during a recent UCLA School of Film colloquium. So in this post, for Day 2 of ScripPhD.com Science Week, I’d like to take a look at a few examples of the scientific inventions that science fiction has bestowed us—and the ones they’re still perfecting for the future! Continue reading Guest Article: From Science Fiction to Reality→
ScriptPhD.com is extraordinarily proud to present our first ever Science Week! Collaborating with the talented writers over at CC2K: The Nexus of Pop Culture and Fandom, we have worked hard to bring you a week’s worth of interviews, reviews, discussion, sci-fi and even science policy. We kick things of in style with a conversation with Professor Malcolm MacIver, a robotics engineer and science consultant on the SyFy Channel hit Caprica. While we have had a number of posts covering Caprica, including a recent interview with executive producer Jane Espenson, to date, no site has interviewed the man that gives her writing team the information they need to bring artificial Cylon intelligence to life. For our exclusive interview, and Dr. MacIver’s thoughts on Cylons, smart
The Hubble Space Telescope is the worlds first observatory that actually orbitsyou guessed itthrough outer space. Over the last decade, Hubble has captured some of the deepest and most detailed images of our universe. All those recent headlines about exoplanets: those discoveries come from Hubble. Scientists viewing pictures of light projected from stars over 13 billion years ago (almost at the origin of the universe): thats Hubble, too. Hubble 3D documents the 2009 mission by the crew of the Shuttle Atlantis to make vital repairs to one of mankinds most expensive, and significant, science projects. There would be no second chances. If the mission had failed, Hubble would be just another piece of junk orbiting above the earth, like my Direct TV satellite and Elviss body. The tension is real, the suspense extraordinary, and the imagery? Out of this world. And fortunately for terrestrial audiences, the entire mission was captured by the crew and director Toni Myers on some of the most breathtaking, brave film ever recorded. We are proud to make Hubble 3D an official ScriptPhD.com Editors Selection. Continue reading REVIEW: Hubble IMAX—Editor’s Selection→
One of the most pressing issues of our time is how and where we are going to get sustainable energy for a global population with a rapidly rising standard of living and the consumption that this entails. Approximately 10% of United States coal production [coal in general accounts for 40% of global electricity production] is procured through mountaintop removal, an environmentally-devastating extraction that literally involves blasting off (or removing) the top of a mountain to extract the coal inside. The practice gained popularity in the 1960s, when it started becoming too difficult and too costly to extract coal from underground mines. In our continuing “It’s Not Easy Being Green” series, ScriptPhD.com’s eco-blogger Captain Planet talks about the documentary Mountaintop Removal, exactly what it entails, and why this process is so much more costly than the immediate energy gained from it. Please click “continue reading” for more. Continue reading It’s Not Easy Being Green: Mountaintop Removal→
When it comes to the interface of art and science, in many ways Madison Avenue finds itself in the position of the early days of sci-fi entertainment, where campy, unrefined productions took decades to evolve into the sophisticated films and shows we enjoy today. To be brutally honest, 95% of current science and technology advertising ranges from hackneyed to terrible; unimaginative, uncreative, uninspired. But here at ScriptPhD.com, we want to focus on the superlative 5%. What makes these campaigns work, what elevates their content above the crowd and most importantly, how do they fit within the theme of the science or industry they are promoting? This is why we are expanding our umbrella of coverage—which has heretofore included film, television and media—to the final frontier: advertising. In our brand new series entitled “Selling Science Smartly,” we will profile the best that science and technology advertising (print, TV, radio, digital and everything in-between) has to offer. Where possible, we will interview the respective campaign’s agencies and creative teams to give you a rarely revealed behind-the-scenes purview into the process and foundation of making these ads. We are proud to launch the series with the exceptional Dow Human Element campaign, including an in-depth interview with Creative Director and mastermind John Claxton of Draftfcb Chicago, who breaks down the thought process behind the creation of the campaign.
You spot someone across a crowded room. There is eye contact. Your heart beats a little faster, palms are sweaty, you’re light-headed, and your suddenly-squeamish stomach has dropped to your knees. You’re either suffering from an onset of food poisoning or you’re in love. But what does that mean, scientifically, to fall in love, to be in love, to stay in love? In our special Valentine’s Day post, Editor Jovana Grbić expounds on the neuronal and biophysical markers of love, how psychologists and mathematicians have harnessed (and sometimes manipulated) this information to foster 21st Century digital-style romance, and concludes with a personal reflection on what love really means in the face of all of this science. You might just be surprised. So, Cupid, draw back your sword… and click “continue reading” for more! Continue reading Love is a Many-Splendored Algorithm→